Set in an advertising agency, Peter Wimsey goes undercover in order to investigate a suspicious death and a drugs plot. Dorothy L Sayers has had considerable knowledge working as a copywriter - and it shows. The atmosphere in the opening chapters (and all the way through the book actually) conjures up a lively workplace of people - most of them thinking up the advertising slogans and campaigns in order to flog unnecessary stuff to the public. She captures the madness of the job with a satirical eye, and it gives the book an edge. The characters are reasonable, and there's lots and lots of them. A pleasing range in female characters, and of men too, but often the workers are interchangeable, and it's hard to pick out somebody in particular as a suspect - nor, do I suspect, does the author want to either.
I've heard that, like this one, Sayers's books focus more on the background and characters than constructing a clever, potentially dry murder mystery. Actually, the crime is quite well thought out, but there's not enough of it to cover 100 thousand words. That's not to say it's boring or that it drags along: there's plenty of ingenious chapters and set-pieces (workplace arguments, some skulking around town, some slight but colourful party scenes, a lengthy cricket match near the end that might confuse people who didn't know the rules).
It might be the first book of hers I've read, but I'm not a stranger to Wimsey - there was a short section with him written by another author in an anthology (to which she also contributed), and I've listened to one of the (3 hour odd) radio adaptations, of her first book 'Whose Body?'. That one was mad - a rambling mystery with little twist in the murderer's identity. The blurb on my edition of Murder Must Advertise says that 'five people will die' - and bar the first murder before the book begins, all of these happen in the last third of the book, and most are forgettable. By the climax, the whole thing is downplayed, with most of Wimsey's conclusions explained beforehand. I was surprised by the 'drug plot' - it sounds a lazy enemy to be up against (police unable to catch them, members potentially everywhere), but it's handled with enough detail to be plausible.
I found the book a great read, with a great setting and plenty of interesting diversions too. So it surprised me to read that the author herself didn't think much of it, that it was apparently written in haste to satisfy her publishers, before she could work on her next book with her preferred setting, the chuch bell-ringing of The Nine Tailors. Will that book hold up against the hype?
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